Apple is teaming up with 20th Century Fox to deliver movies over iTunes. The stage is set for broadband rentals for the masses. Blockbuster made headlines with Jackass 2.5 in an effort to promote their broadband entertainment. Netflix is already doing the same. Tivo has a similar feature. The difference between Apple and these other companies (except Tivo) is the hardware. Apple introduced Apple TV alongside the iPhone. People aren’t buzzing about Apple TV because they don’t really get it. The infrastructure is in place, but the concept is still not clear to consumers.

Who wants to buy a thing that connects your TV to the internet for movies? As long as people have to think about getting a new "thing" to watch broadband entertainment the concept will grow at slug speeds. Device integration will speed up the process. Smart companies will begin to build the streaming device into televisions. They will also incorporate the capability into DVD players/burners, DVR, and HD conversion boxes. All televisions will have to accept HD signal. A smart device manufacture will realize that HD converter/HD DVD players with Wi-Fi access will make it easier to receive and purchase broadband entertainment. People will embrace broadband entertainment when they don't have to think about it. An HDTV with built in Bluetooth, Wi-Fi and DVR will be ready for the 2008 holiday shopping season.

 


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