Media:Medium

The Writers Guild of America understands that technology has created a new media landscape. The writers want royalties for content distributed over the internet. The production companies disagree. Many see streaming media as the future of entertainment distribution. I agree in part. Writers should get paid for their work, but the internet does not respond well to high billings for content. People online expect low prices if any for their digital media. Producers must find new revenue streams in order to  keep making huge profits.

Remember Mp3's. The music industry decided to fight the internet until they figured out a way to make money. They discovered that the internet could be used for distribution in addition to marketing. The entertainment industry needs to come up with a way to cut distribution and marketing costs using the internet. Once that happens, they will be able to pay writers and make a profit. As long as producers keep fighting technology they will keep losing. Streaming entertainment is already here, it's time to start acting like it.

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