Current TV has been making headlines for over two years now. The hybrid television station/social news site put a twist on user generated media. Current TV allows users to contribute to the site and participate with the TV station. User generated media makes its way into traditional media everyday. You can't watch a day of news without seeing the latest controversial Youtube video. Most news networks even solicit personal video opinions.

What makes Current different is that it takes all the things Youtube does well, while also having its own mass media outlet. Just imagine what would happen if Youtube had its own cable TV station. In a nutshell that's what Current TV is.

Current TV just signed a  deal with Dish Network. They are available on Comcast, Time Warner, and DirectTV as well. The Current station has an international reach of 51 million. They also claim to be the first network about, for, and with 18-34 content specifically. Did I mention that Al Gore is the Chairman.

Current TV's mixes media in a different way. Obviously traditional TV stations have a online presence, but current was created with new media in mind. I would predict a Youtube Channel within the next five years, but television has already started to be transmitted over the internet, so I won't. The lines are going to continue to blur and you can expect to see set top boxes like Apple TV built into a television set. This will give users the option of watching network TV, Cable, and online channels in the same screen with similar resolution. Current TV is simply a transition station. The barriers to entry for programming were significantly lowered with better equipment and now the barriers for a complete TV stations is coming down as well.

 

Create a free website with Weebly